The local marketing brand’s Chief Executive Officer shares how he plans to help businesses and consumers through his multi-media brand.
When Alan Worley started Money Pages over 20 years ago, he launched the brand with a vision of catering to both business and consumer markets with direct-mail, multi-media advertising opportunities. Now, after franchising the company, his proven business model is in 39 markets across seven states with more locations on the horizon.
“Money Pages helps businesses gain new customers, and at the same time it saves readers money,” explained Worley. “We’re really helping people on both ends of the consumer markets giving businesses a way to advertise their products and services through multi-media options and helping customers save money at their favorite establishments and discover new businesses they may not have tried before at a discounted price.”
In 2021, Money Pages awarded three franchise agreements in Fort Mill, South Carolina, and Richmond, Virginia. The brand also awarded its first-ever area development agreement in Charlotte, North Carolina to Heather and Ryan Zabinsky.
Money Pages has consistently been recognized for its services, with its most recent recognition at the beginning of the year when it was ranked No. 1 in the Advertising Services category by Entrepreneur Magazine’s Franchise 500.
Throughout the last year, Worley said that he was proud the brand was able to grow even with the challenges encountered by the COVID-19 pandemic and its resulting consequences. “What we have seen with our business model since the onset of the pandemic is that we are both recession and pandemic-proof,” said Worley. “With consumers spending more time at home, messages delivered directly to the mailbox were a main touch point with customers, elevating the importance of direct mail. With our publication specifically, not only were consumers eager to save money in those tough times, but businesses were motivated to find a way to communicate with their audience about unique changes or promotions. We gave them a way to do that. Our creativity helping businesses evolve their messaging during the pandemic and reach their customers contributed significantly to our growth since March 2020.”
As Money Pages helped other businesses pivot during the pandemic, they had to as well. While Money Pages remained in full operation due to its designation as an essential service, they also made some changes that Worley would admit he never would have considered pre-pandemic. Worley introduced a remote work option for employees, allowing them to alternate days in the office or adjust their office hours around their needs. “Since that time, we’ve allowed for a more flexible schedule for our employees,” he said. “My initial concern was about maintaining our culture which is so important to me, but by implementing this new hybrid office model, it has actually boosted morale and ultimately helped us scale in other markets while continuing to provide the exceptional support our franchisees expect from us.”
With the growth achieved in 2021, Worley is excited for the future of Money Pages, including its ongoing mission to support local businesses and help them grow. Money Pages can drive that message home (literally) through mailboxes in markets across the eastern U.S., through its app that can target customers based on the cities in which they are located, as well as a digital marketing sister company 3D Digital.
“Our vision for the brand leading up through 2025 is to add 60 units,” said Worley. “What we believe sets us apart from the competition, and primes us to reach that target, is our multi-media campaigns that allow for direct mail via USPS, geo targeted app and the digital assets of video production, website development and targeted display. We plan to take advantage of the ability to tell stories on different platforms.”
How Money Pages Supports Franchisees to Reach Its Growth Goals
Money Pages provides its franchisees with back-end support through business coaching, design teams and an accounting team. Money Pages covers all the back office work so franchisees can focus on building and maintaining relationships in their markets.,
“All franchisees have direct access to our corporate support, and we regularly host events that include all of our franchise owners and, oftentimes, their spouses or families,” said Chris Sexton, Vice President of Franchising at Money Pages. “The relationships among franchisees are very strong, so there’s a built-in network of support among franchise owners who routinely reach out to each other to answer questions or bounce ideas off each other. It’s in the shared interest of everyone to help each other grow, and is very important to the Money Pages brand.”
Future growth efforts for the brand will be focused on Georgia, Florida, North Carolina, South Carolina and Tennessee. In addition to these states, Worley said the brand will also have some core cities within those markets that it plans to secure franchisees for including Alpharetta, Augusta and Athens in Georgia; Orlando, Tampa and Tallahassee in Florida; Raleigh-Durham, Apex, Cary and Greensboro in North Carolina; Greenville, Columbia and Charleston in South Carolina; and the Greater Nashville area and Knoxville in Tennessee.
“We plan to take a more refined approach to recruiting franchisees in 2022,” said Worley. “We’re putting in a lot more effort through time and resources, and I will personally be visiting franchise consultants and coaches in our target markets to find franchisees that will fit well with the brand.”
For more information on franchising with Money Pages, visit: https://moneypagesfranchising.com/.
About Money Pages Franchising
Money Pages Franchising was launched in 2012 in response to ever-growing interest to bring the flagship Money Pages magazine founded in 2001 to cities across the country. The system has since grown to more than seven states and over 13 million magazines in circulation annually. Our franchise owners come from a wide cross-section of backgrounds and experiences who share a common interest being a part of their local business communities and helping readers save money. Entrepreneur Magazine ranked Money Pages #1 In Advertising Services category on the 2022 Franchise 500 and recognized it as a Top Low Cost Franchise. Money Pages is the perfect franchise model for motivated entrepreneurs to bring an industry leading local publication to their city! Call 888.417.2552 for more information.